December 15, 2026 Why Global Entrepreneurs Come Curious and Leave Convinced

Global entrepreneurs often arrive in Jordan with a sense of curiosity. They have heard pieces of the story, but it is only when they see the country firsthand that the full picture becomes clear. Time and again, investors walk away saying the same thing: “We had no idea Jordan was like this”

“We know that the moment our clients land in Jordan, they’ll fall in love with it” says Zeena Majali.

Majali is among many Jordanian entrepreneurs who built global experience abroad, only to return home and help shape the country’s fast-growing technology landscape. Twenty years into her journey, she is determined to help the world uncover what Jordan truly offers — stability, talent, hospitality, and a business ecosystem designed for global growth.

“Visitors are always impressed by how comfortable, peaceful, and safe Jordan is,” she explains. “Once they experience it, they immediately see its potential for outsourcing and tech operations.”

Pioneering Outsourcing in Jordan

As the co-founder and CAO of Crystel, Jordan’s first independent call center company, Majali has spent years observing how international clients respond to the Jordanian market. Whether they come from the US, Europe, or the Gulf, the pattern is consistent: they discover a country ready to power their global services.

“I can’t tell you how much they enjoy being here,” she says. “They bring more colleagues to visit, and those colleagues bring others. That’s how Jordan’s outsourcing reputation grew — through genuine, shared experience.”

Jordan’s Rise as a Hub for Global Services

Today, Jordan stands out as one of the region’s most promising destinations for outsourcing and digital services. International companies consistently cite four strengths that set it apart:

• A deep pool of technical talent

• A modern, flexible, and accessible financial system

• A highly motivated workforce

• A culture closely aligned with global business expectations

“Jordan offers a distinct advantage through its bilingual talent and cultural compatibility with global markets,” says Bashir Bseirani, CEO of Avertra.

“The banking system is incredibly easy and efficient — moving money, processing payments, working with credit — everything is straightforward.”

Where Culture Meets Business

Bseirani, who grew up in the US and has operated in Jordan for more than a decade, sees the country as a unique blend of innovation and heritage. For many entrepreneurs, Jordan offers a rare combination: a modern, business-friendly environment set against the backdrop of thousands of years of history.

“When you go somewhere, you want to feel the roots of the place,” he says. “From Amman, you can drive a few hours to Petra and stand where the Nabataeans once built. The Romans built theatres here. And today, we’re building software. It’s a beautiful continuity.”

A Young, Skilled, and Motivated Workforce

Jordan’s population is one of the youngest and most educated in the region. With a median age of just 23, and universities known for excellence in engineering and science, the country offers a dynamic talent pool ready to support global operations.

“We’re a small country, but we have a remarkable supply of educated and ambitious youth,” says Majali. “For many international clients, accessing that kind of talent is a huge advantage.”

Jordan’s focus on STEM education, alongside institutions like Princess Sumaya University for Technology (PSUT), Al-Ahliyya University, and the University of Jordan, has built a strong pipeline of graduates trained in areas critically needed by global industry.

Quality First: Jordan’s Outsourcing Advantage

Unlike many outsourcing destinations that compete primarily on scale, Jordan has earned a reputation for quality and specialization.

Companies increasingly turn to Jordan not only for customer experience and back-office support, but for engineering, software development, and advanced technical roles.

“The drive towards engineering here is very real,” Bseirani notes. “The science and technology schools are exceptional, and the graduates are highly capable.”

Government Support and an Investor-Friendly Ecosystem

One of Jordan’s biggest strengths is its coordinated national effort to support global service providers. Over the past two decades, the government, industry leaders, and programs like Jordan Source have worked together to build a business environment that is welcoming, competitive, and globally connected.

“Any services we export outside Jordan are tax-exempt,” Majali explains.

“For the tech and outsourcing sector, income tax is five percent — a significant advantage.”

Bseirani adds:

“Through the Youth Technology and Jobs project Jordan Source has been incredibly supportive. Through their guidance, we were able to save between 300,000 and 400,000 US dollars by tapping into available incentives. They make it easy for us to operate and grow. They make us feel at home.”

Uncovering Jordan’s True Potential

Across conversations with investors and entrepreneurs, one theme is consistent: Jordan is a country you understand only when you experience it.

Its stability, talent, culture, and modern business infrastructure come together to form a compelling offering that many had simply never explored before.

With every visit and every partnership, more companies are discovering what Jordan brings to the table — and why it is emerging as a preferred destination for outsourcing, engineering, and global service

A Future Built on Partnership

“As clients spend more time here, they begin to form long-term bonds,” Majali reflects.

“Some have been working with us for fifteen or twenty years. They choose Jordan because it’s a place they enjoy visiting, a place they trust, and a place where their teams thrive.”

Jordan’s story is no longer about being compared to others — it is about a country confidently stepping into its role as a regional hub for innovation, talent, and global opportunity.